VP of Growth Marketing
Company: Identified Talent Solutions
Location: Los Angeles
Posted on: November 16, 2024
Job Description:
Job Overview:
Exciting opportunity for a highly skilled VP of Growth Marketing to
lead a premier team of growth marketers and drive our company
towards its revenue targets. The ideal VP of Growth Marketing will
have a strong background in managing expansive media budgets across
both digital and traditional paid media channels. The VP of Growth
Marketing will be responsible for designing and executing a robust
growth marketing strategy to attract new customers while optimizing
marketing effectiveness.
Reporting to the C-Level leader, this position is part of the
extended leadership team and requires collaboration with various
departments, including Ecommerce, CRM, Insights, Brand, and
Creative, to initiate and lead key projects.
Primary Responsibilities:
- Spearhead revenue growth initiatives for our DTC business
through strategic planning, development, and execution of
performance marketing strategies across paid media
channels.
- Establish and achieve key departmental goals focused on
customer acquisition, LTV, and channel growth while ensuring
marketing efficiency.
- Plan, supervise, and implement marketing campaigns across
digital channels (Social, Search, Affiliate, Display) and
traditional channels (Video, Audio, OOH, Direct Mail).
- Track and analyze performance metrics, providing insights and
recommendations to optimize marketing strategies and campaigns;
continuously test, measure, and refine.
- Work with the Growth Analyst to allocate channel budgets and
partner with FP&A and Marketing Insights for financial
projections.
- Collaborate closely with Integrated Marketing, Creative, CRM,
Ecommerce, and Insights teams on new product launches, promotions,
and marketing campaigns.
- Mentor and develop a flexible, collaborative, and
high-performing growth marketing team.
- Manage vendor and partner relationships to identify
opportunities for growth.
- Stay informed about industry trends to identify new channels,
platforms, and tools.
Basic Qualifications Required:
- 7+ years of experience with DTC subscription and traditional
ecommerce.
- 3+ years of experience as Head of Growth for a digitally native
business with annual sales of $200M+.
- 3+ years of experience with hands-on experience with media
buying on platforms like Meta and/or Google.
- 3+ years of experience in offline marketing, particularly
TV/OTT and Audio.
- Proven leadership of high-performing growth marketing teams of
4+ people.
- Managed diverse media budgets of $100M+.
- Data-driven with the ability to consolidate data from various
sources.
- Comfortable in a dynamic, hybrid work environment with the
ability to adapt and unify teams.
Preferred Qualifications:
- Experience with marketplaces and/or retail media.
- Knowledge of conversion rate optimization (CRO).
- Experience with CRM, particularly email marketing and
SMS.
- Expertise in lead generation cultivation.
- Proficient in pulling and analyzing data from GA4, Heap, and
Looker.
- Experience with CDP activation.
Compensation:
- Base salary: $225-$250K per year.
- Annual bonus: 25% + equity.
- Health Benefits
- Employer matching (up to 3% of base salary) for
company-sponsored 401K plan.
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Keywords: Identified Talent Solutions, Hemet , VP of Growth Marketing, Executive , Los Angeles, California
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